Reel in the Social Generation
Generation Z, roughly between the ages of 12 and 27, has more than $140 billion in spending power, and their biggest outlay right now is food. They are also “digital natives” who have never known a world without smartphones. Gen Z has a lot in common with previous cohorts, but their food preferences create an opportunity for you. They enjoy traditional fare with innovative flavors and ingredients, visually appealing dishes, and international foods. Sustainability also matters… a lot. And they favor restaurants recommended by friends and online sources, so be sure to serve up an engaging online presence and strong reviews.