King & Prince Seafood Launches Tailgate Promotion to Help Boost Operator Traffic and Profits

BRUNSWICK, Ga. – King & Prince Seafood® is hoping to channel this fall’s football excitement into higher volume and profits for its restaurant customers. A new Tailgate-themed promotion is offering rebates on their Sensations® line of premium shellfish blends, along with menu ideas for game day seafood appetizers featuring lobster, jumbo crab, and scallops—at fan-friendly prices.

The “Tailgate Playbook”, available on the King & Prince website, includes photos and descriptions for an array of low-prep seafood options to help operators promote delicious alternatives throughout the season.

Mark Sutherland, Senior VP of Sales and Marketing at King & Prince Seafood®, said, “We’re all on the same team, so when we can contribute some savings opportunities and traffic-building menu ideas, everybody wins. Our Sensations® line is specifically designed to let operator’s menu profitable seafood.”

The “Tailgate” promotion runs through December 31, 2016, and features rebates of up to $500 on Lobster Sensations®, Jumbo Crab Sensations®, Scallop Sensations®, and Seafood Sensations®. New recipe ideas include Lobster & Seafood Sliders, Crab & Seafood Nachos, Scallop & Seafood Jalapeno Poppers, Glazed Scallop & Seafood Skewers, and others. Complete information, the new recipes and a downloadable coupon are available on the King & Prince Seafood® website, www.kpseafood.com.

About King & Prince Seafood®
King & Prince Seafood prides itself on delivering the best quality seafood available to operators guaranteeing patron satisfaction. For over 65 years, King & Prince Seafood has been providing patron-pleasing seafood by following strict quality control procedures and maintaining food safety standards that exceed the industry. With one of the industry’s most extensive global sourcing networks through Nissui, the world’s second largest seafood company, King & Prince Seafood sources sustainable seafood to ensure availability for future generations. Innovation, foodservice expertise and consistency are what King & Prince Seafood delivers to their customers every day: Sea. Taste. Enjoy!® When you taste it, you’ll love it! For more information about the company or its product brands: King & Prince®, Mrs. Friday’s®, Oceanway®, Sushi Bob®, Sensations® and Pride of Alaska®, visit www.kpseafood.com and www.facebook.com/KingandPrinceSeafood.

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Media Contact:
Brittney Strickland, Assistant Marketing Manager
912-260-7029