Seafood Differently: An Ocean of LTOs
Operators have been having a lot of success with limited time offers (LTOs) over the last few years. Technomic research shows that LTO’s have increased by 13% in the past year—and 31% over the past five years.* Why? LTO’s can create excitement, renewed interest, and news value. And with today’s social media options, it’s easy to get the word out fast and cost effectively, with a sense of immediacy. Combine all that with the powerful allure of seafood, and they’ll show up in waves. So we’ve put our culinary team to work, gathering splashy ideas to help you capture the magic of seafood for your LTO’s.